\u00bfDesde cu\u00e1ndo el sabor a frutilla se hace sin frutilla; el chocolate no tiene cacao y los cereales del desayuno tienen de todo menos cereal? \u00bfDe d\u00f3nde salen los colores de las aguas saborizadas? \u00bfC\u00f3mo se perfuman las papas fritas? \u00bfQui\u00e9n inventa los aditivos de nombres impronunciables y qui\u00e9n controla que sean seguros? \u00bfLo son? \u00bfPor qu\u00e9 se habla del az\u00facar como el nuevo tabaco? \u00bfCu\u00e1n turbia puede ser la historia detr\u00e1s de cada vaso de leche? \u00bfComer\u00edamos todo lo que comemos si pudi\u00e9ramos responder estas preguntas?
\nCon beb\u00e9s y ni\u00f1os como clientes predilectos; las grandes marcas parecen decididas a hacer de la comida una experiencia perfecta: pr\u00e1ctica; rica hasta lo adictivo y libre de cualquier sospecha. Para lograrlo; cuentan con un arsenal imbatible de aromatizantes; colorantes; texturizantes; vitaminas agregadas; packagings rutilantes y miles de millones de d\u00f3lares invertidos en publicidad. Todo parece dise\u00f1ado para nuestra comodidad. Pero el precio que pagamos por comer sin saber es muy alto: la dieta actual se convirti\u00f3 en el obst\u00e1culo m\u00e1s grande que deben sortear un ni\u00f1o para llegar sano a la adultez y un adulto a la vejez. La Organizaci\u00f3n Mundial de la Salud ya advierte sobre esta tragedia. Sin embargo; hay una industria que; a pesar de las evidencias; no parece dispuesta a dar un solo paso atr\u00e1s. \u00bfQu\u00e9 hacer entonces?
\nEn un viaje que empieza por la mochila de su hijo y la alacena de su casa; Soledad Barruti desnuda la comida ultraprocesada que amamos comer y muestra los laboratorios en los que se trama; los campos y tambos donde se produce; las f\u00e1bricas donde se ensambla y los estudios donde se la embellece.
\nTras recorrer durante cinco a\u00f1os Am\u00e9rica Latina; el continente m\u00e1s joven del mundo; en el que se libra una batalla por el paladar y la salud de los chicos; Mala leche despliega una investigaci\u00f3n inquietante pero tambi\u00e9n esperanzadora que desanda el camino que nos empaquet\u00f3. Y junto con cient\u00edficos; cocineros; agricultores y m\u00e9dicos que est\u00e1n haciendo todo lo posible para recuperar la comida real; muestra la manera de volver a estar bien comidos.<\/p>\n
EN: Since when is strawberry flavor made without strawberry; chocolate has no cocoa and breakfast cereals have everything but cereal? Where do the colors of flavored waters come from? How are potato chips perfumed? Who invents additives with unpronounceable names and who controls that they are safe? Are they? Why is sugar talked about as the new tobacco? How murky can the story behind every glass of milk be? Would we eat everything we eat if we could answer these questions?
\nWith babies and children as their favorite customers, the big brands seem determined to make food a perfect experience: convenient, tasty to the point of addictiveness and free of suspicion. To achieve this, they have an unbeatable arsenal of flavorings; colorings; texturizers; added vitamins; glitzy packaging and billions of dollars invested in advertising. It all seems designed for our convenience. But the price we pay for eating without knowing is very high: the current diet has become the biggest obstacle a child has to overcome to reach adulthood healthy and an adult to reach old age. The World Health Organization is already warning about this tragedy. However, there is an industry that, despite the evidence, does not seem willing to take a single step backwards. So what is to be done?
\nIn a journey that begins with her son’s backpack and the cupboard of her house, Soledad Barruti unveils the ultra-processed food we love to eat and shows the laboratories where it is cooked, the fields and dairy farms where it is produced, the factories where it is assembled and the studios where it is embellished.
\nAfter traveling for five years through Latin America; the youngest continent in the world; where a battle is fought for the palate and the health of children; Mala leche unfolds a disturbing but also hopeful investigation that retraces the path that packed us. And along with scientists; cooks; farmers and doctors who are doing their best to bring back real food; it shows the way to be well-fed again.<\/p>","protected":false},"featured_media":58916,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"etheme_brands":[],"product_brand":[],"product_cat":[685],"product_tag":[],"class_list":{"0":"post-58915","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-libros","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product\/58915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/comments?post=58915"}],"version-history":[{"count":1,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product\/58915\/revisions"}],"predecessor-version":[{"id":68401,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product\/58915\/revisions\/68401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/media\/58916"}],"wp:attachment":[{"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/media?parent=58915"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/etheme_brands?post=58915"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product_brand?post=58915"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product_cat?post=58915"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.argensend.com\/en\/wp-json\/wp\/v2\/product_tag?post=58915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}